What is it?

The initiative was announced by Spain’s Minister for the Environment, Cristina Narbona, in January 2008 during the 15^th Conference of the Parties of the Barcelona Convention, held in Almería.

The goal is to encourage as many companies as possible in each of the Mediterranean countries to include the environment as a strategic profitable element in that simultaneously aims to earn them both economic and environmental benefits.

The initiative aims to give small and medium-sized companies the assistance and financial resources needed to discover the best techniques for their situation to prevent pollution, to calculate the profitability of implementing projects and to evaluate the environmental benefit yielded.

In short, it is an effort to create value based on improving the environmental behaviour among Mediterranean organisations as a whole.