Green Competitiveness

UNEP defines cleaner production as “the continuous application of an integrated preventive environmental strategy to processes, products, and services to increase overall efficiency, and reduce risks to humans and the environment. Cleaner Production can be applied to the processes used in any industry, to products themselves and to various services provided in society.” When applied to production processes, “Cleaner Production results from one or a combination of conserving raw materials, water and energy; eliminating toxic and dangerous raw materials; and reducing the quantity and toxicity of all emissions and wastes at source during the production process.”

The current trends for meeting sustainable development in the Mediterranean Region are moving increasingly towards an integrated approach combining environmental, economic and social concerns. Companies, among them, Mediterranean, are been observed as the leading role players on the “red carpet” towards sustainable development, on which only those that really bet on integrating the triple bottom line will win the race of competitiveness.

Companies are the engine of our economy and a clear example where integrating the three variable above is crucial. And Cleaner Production is there, therefore, to help them, with simple but very efficient proposals, to improve their behaviour promoting a new paradigm of environmental profitability: that is what we call Green Competitiveness.

Intuitively speaking, cleaner production can be seen as the implementation of a group of techniques, technologies and management processes and practices that prevent negative impact on the environment while generating economic value.

It is a win-win strategy resulting from the adoption of methods of production that improve productivity while reducing natural resources consumption, and, consequently, increasing benefits: reducing costs, increasing profits, improving quality of products, transforming products and discovering new goods and services, and, indirectly, reducing legal non-compliance risks.

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